PR "Tips" By Nequai

No matter what profession, you are making an impression on those around you. In her book "The Four-Minute Sell," Author Janet Elsea says you have just seven to 15 seconds to make a good first impression. You have about four minutes total for someone to decide if he or she wants to go beyond that first four minutes. This can affect future business dealings and more! Are you making the right impression?

Here are some tips towards making the best First Impression, Powerful Impression and Lasting Impression in your personal and professional life.

First Impression

• Project self-confidence with a firm handshake and good eye contact. One of the most powerful things you can do to make a confident and powerful first impression is to initiate a handshake.
• Dress in a manner that is appropriate for the situation. Remember, attention to details can make all the difference in your business presence.
• Smile and maintain a professional demeanor.
• Be prepared with all necessary materials for the occasion.

Powerful Impression

• Speak to communicate, not to impress. Pay attention to your tone, inflection and pitch and make sure it's upbeat and positive.
• Suspend judgment and withhold assumptions so that the other person feels as if he or she is the most important person you will meet today.
• Truly listen to the other person. Show that what they say is important to you.
• Make sure your materials are current, clean, in order, accessible and in a presentable format.

Lasting Impression

• Have materials that make you stand out from a crowd.
• End the meeting with a thank you, smile and handshake.
• Send a thank you note after the meeting (when applicable).
• Make a follow-up call a week later to answer in questions or concerns (when applicable).

For other great PR tips, sign up for our FREE monthly PR E-Note by e-mailing info@prbynequai.com .